Infuse your website with clear, authentic messaging and meaningful branding so you can grow your heart centered service business

woman with red hair and yellow hat smiling at her mobile device

Infuse your website with clear, authentic messaging and meaningful branding so you can grow your heart centered service business

You followed your soul calling because you wanted to make a difference. You put yourself out there but … crickets. 

Your DIY or AI generated website didn’t turn out the way you envisioned and you’re not sure what to try next

You may already have a website with a nice design but you’re not getting new client bookings and you’re not sure why

You don’t have a website yet because you’re just starting up or you thought word of mouth / social media was enough

What would it be like to get clarity and start making real progress?

woman with eyes closed and open arms, facing the sky and feeling freedom

Imagine having a website that works for you

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Your digital presence conveys a professional image infused with your unique, authentic vibe

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Your brand resonates with and connects you to the people you serve

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Your messaging clearly states the problems you solve and how your services will help

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Your website makes it easy for people to find you, contact you, and do business with you

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Start with a First Impressions Audit

If you’re wondering why your website isn’t bringing you business, this is a great place to start. 

In less than 30 minutes, get a fresh take on your website focusing on your visitors’ first impressions during a live audit over Zoom.

I give you an objective, expert review focusing on what factors may be preventing bookings/sales.

Introductory Offer
Only $37 for a limited time

Perfect for

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Wellness Professionals

Acupuncturists, Herbalists, Naturopaths, Chiropractors, Massage Therapists

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Holistic & Spiritual Healers

Reiki Practitioners, Flower Essence Practitioners, Sound Bath and Intuitive Healers

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Coaches, Mentors & Teachers

Personal, Health, Spiritual, and Business Coaches, Course Creators, Instructors

Are you ready to shine your light? Your future clients are waiting for you!

Meet Rochana Felde

I understand what it feels like to hear crickets when you put yourself out there. I’ve been there! And I know the pain of spending a lot of time and money on a website that isn’t bringing you business. 

I thought I was doing all the right things when I launched my own solo business. But it turned out the many skills I honed over decades of designing applications were simply not enough for an effective service business website. I had received awards for innovation and excellence, so what was I doing wrong? No amount of beautiful and user-friendly design seemed to move the needle. “If you build it, they will come” is NOT a thing — learned the hard way.  

I had to buckle down and learn what I dreaded most… marketing. Over time I came to understand how important it is to get messaging right. It’s the key to connecting with future clients. AND it can be done ethically and authentically without being manipulative. No sleeze required!

Rochana Felde

Now, I infuse soul-guided web design with heart-centered copywriting, business-minded efficiency, and collaborative coaching to help my clients up-level their messaging and reach more people. 

Whether you need slight adjustments to your messaging or a whole new website, I’m here to get you to your next level.

Meet Rochana Felde

Rochana Felde

I understand what it feels like to hear crickets when you put yourself out there. I’ve been there! And I know the pain of spending a lot of time and money on a website that isn’t bringing you business. 

I thought I was doing all the right things when I launched my own solo business. But it turned out the many skills I honed over decades of designing applications were simply not enough for an effective service business website. I had received awards for innovation and excellence, so what was I doing wrong? No amount of beautiful and user-friendly design seemed to move the needle. “If you build it, they will come” is NOT a thing — learned the hard way.  

I had to buckle down and learn what I dreaded most… marketing. Over time I came to understand how important it is to get messaging right. It’s the key to connecting with future clients. AND it can be done ethically and authentically without being manipulative. No sleeze required!

Now, I infuse soul-guided web design with heart-centered copywriting, business-minded efficiency, and collaborative coaching to help my clients up-level their messaging and reach more people. 

Whether you need slight adjustments to your messaging or a whole new website, I’m here to get you to your next level.

Services

mandala with wings

Soul Calling

Business Clarity Blueprint

A six-week private coaching container for healing arts and spiritual practitioners who are getting ready to launch. By the end of six sessions, you’ll have:

A niche that’s fully yours, clarity on who you’re building this practice for, your first offers named and priced, message language that attracts the right people, and a page-by-page plan for your website ready to hand to a builder — whether that’s you, a developer, or a future round of work together.

butterfly inner light

Hidden Healer

Shine Your Light Method

A 3-month private coaching program for established healing arts practitioners who are ready to stop hiding and start filling their practice.

By the end of our nine sessions, you’ll have a refined niche, messaging, pricing, an offer structure you feel confident in, a plan for website updates, and a new, sustainable visibility rhythm for blog/social media posts and newsletters.

butterfly inner light

First Impressions Audit

Website Review

Get a fresh take on your website focusing on your visitors’ first impressions during a live audit over Zoom.

In 30 minutes, I give you an objective, expert review focusing on what factors may be preventing bookings/sales.

Introductory Offer
Only $37 for a limited time

mandala

Custom Website

Website Brand + Build Package

New, done-for-you custom-branded Squarespace website designed for business success.

When you’re ready to present your unique niche, messaging, and offerings to the world, you need a beautifully designed website to carry it forward and represent your brand authentically. Beautifully designed, easy to maintain, and business-integrated. Includes:

  • Website brand development
  • Website build
  • Booking integration
  • Newsletter integration
  • Foundational SEO
  • and more

Starting at $3,900 USD

Message me for projects needing Graphic Design, Squarespace Web Design, WordPress Web Design, Divi Design, Search Engine Optimization, Copywriting, Content Strategy, and Course Creation

3 Steps from Chaos to Clarity

1) Book a Discovery

Not sure where to start? Schedule a free, no obligation Discovery Call. We’ll see if I can help and if we’re a good fit. 

2) Co-Create a Plan

We’ll collaboratively define and tune a project or coaching program that makes sense for you and your goals.

3) Manifest Results

Whether its a done-for-you website or a done-with-you coaching program, I’ll guide you every step of the way until we reach our goal.

Client Love

Rochana’s support and guidance has significantly helped me grow my business! Working with her to design my website was an interactive and engaging process as she helped me define and envision the business I wanted to create. I’m delighted with the website she created for me—it’s easy-to-navigate and beautifully designed.

Our monthly one-on-one business mentoring meetings have been extremely helpful and have given me many important ideas and suggestions to consider and to implement as I grow my business. Ro’s interest in helping my business succeed and her enthusiasm and support for my work has been a great gift. Her mentoring is an integral part of the success my growing flower essence therapy business is experiencing.”

Moira Krum

Flower Essence Therapist, Living Blossoms Wellness LLC, Hillsdale, NY

“Rochana has the rare gift of both technical expertise and intuitive understanding. Every time I have hired Ro, she’s been able to see my vision and bring it to life in a way that surpasses my own imagination in both quality and visual esthetic.

With web design, Ro was able to ask me all the necessary questions to tease out the fine details of functionality and looks and create a site that has grown with me over the years. Her communication skills are stellar and she is a true delight to work with. 

Anytime I have website or branding needs, I consult with Ro and trust that she will lead me in the right direction.”

Beth Steinmann

Healer & Founder, Earthstar Institute

“Rochana is a super creative and supportive business coach who helped bring clarity and focus to my website, business logo, and marketing ideas. 
 
I was initially drawn to the beauty and clarity of the Wiseflower Wellness website, and, after learning that Ro was the designer, I was eager for her to create a website for my own business.
 
During our first meeting, my mind was overflowing with ideas and technical therapy descriptions, but I felt scattered and unable to answer questions about my business. Ro offered strategic business coaching and over a short period of time, I was able to fine-tune my requests. With her talented skills and intuition, Ro was able to create the perfect logo for my business. It was an incredible process to witness.
Christy Mix

Founder, The Mix Method

“As soon as I saw Ro’s site, I knew she would be the one to build my new portal. She started by helping me with a logo and branding. I went in convinced I knew what I wanted, but after explaining to her what I do and what I wanted to convey, all of her potential images were so much more powerfully impactful, yet stunning and simple.

The same thing happened when it came to building the website, I thought I knew what I wanted, but after she understood my vision, her visuals were far more beautiful than I could have ever conveyed. She was extremely organized with the information and always on schedule for the next steps in the creation process.

I would highly recommend talking to Ro, she is so incredible to work with and truly has a gift for bringing your vision into creation!”

Tanya Marsh

Licensed Esthetician, Holistic Skin Care Therapy

“I’m so happy I contacted Rochana to help me with my website. With a vision in my mind of what I wanted, I just didn’t know how to translate that into something on the Web. As an herbalist, my focus is on the plants and my clients, so building my website felt like a language from another world.

Well, I picked the right person, because as soon as she started to send me versions of my logo and drafts of my site, I felt as though she had pulled it right from my own mind! Her intuitive abilities are strongly connected to her creative abilities, and in the end, my website looked exactly the way I was hoping it would, only better!

I’m excited to direct people to my site, as I feel like I am sending them to a place I myself envisioned come alive with the help of an intuitive web designer.”

Jessica Elise Clark

Clinical Herbalist, Wild Bee Herbals